Advertisements Analysis
Analysis of five beauty products advertisements and how they represent gender characteristics; The advertisements are, 1. Nature's Secrets - Herbal Beauty Range 2. Chandanalepa - Sandalwood Beauty Cream 3. Fair & Lovely (Max Fairness Face cream) 4. L'Oreal Paris (Men Expert Shower Gel) 5. Veet Hair Removal Cream 1. Nature's Secrets - Herbal Beauty Range A young Sri Lankan woman walks through a lush forest, her glowing skin highlighted by soft sunlight. She applies Nature’s Secrets Herbal Face Cream and the camera zooms in on her radiant complexion. Washing her face at a waterfall , she looks refreshed. A soothing voiceover says, ‘’Reveal your natural beauty with the power of nature.’’ The ad ends with images of herbal ingredients like aloe vera and sandalwood. How It Represents Gender:- The ad connects a woman’s beauty with nature ,suggesting that she should maintain her glow using herbal, traditional products. The soft lighting, slow motion shots and peaceful nat...